Buying keywords and banner ads is easy. Converting those clicks into customers is hard. Search Engine Marketing (SEM) is an effective way to reach your customers when they are ready to buy. However, many businesses overpay for their keywords and overlook keyword phrases that deliver a higher ROI.
We help small businesses manage their pay-per-click advertising to maximize the return on their investment. Unless you have a dedicated online marketing team, it is difficult to manage multiple Search Engine Marketing campaigns. We simplify the process and provide an ongoing analysis of your goals and conversion rates. We will also help develop keywords and keyword phrases that reach your target customer. Beyond targeting search engine keywords we will also research content marketing opportunities. This includes social websites like Facebook, blogs, trade associations, community organizations and related niche websites.